Stop admiring greatness. Start practicing it. A library of specific behaviors, turned into verbs you can practice today.
goethe
To encounter beauty daily through art, music, and poetry, then use the encounter as material for an act of creation.
Each week, select three sources of beauty: a piece of music, a poem, and a work of visual art. Spend 15 minutes each day with the same three, returning to them until their details become familiar and their patterns visible. At the end of the week, create one thing in any medium, a journal entry, a sketch, a song, a poem, a paragraph, a voice memo, that draws from all three. Then choose three new sources and begin again.
In 1786, Goethe abandoned his position at the Weimar court and traveled to Italy under a false name. For two years he immersed himself in classical art and architecture, sketching ruins, studying Renaissance masters, walking through landscapes that had shaped Western beauty. But Goethe did not merely absorb. He wrote, sketched, and drafted throughout, treating every encounter with beauty as raw material for his own work. He returned to Weimar transformed, and his later advice was specific: "One ought, every day at least, to hear a little song, read a good poem, see a fine picture." The Plus Behaviors reading (teaching; not recovered as Goethe’s words): Goethe did not mean as luxury. He meant as fuel.
She goethed her morning by listening to a cello suite, reading a Szymborska poem, and a Hopper painting, then writing one paragraph that wove all three together.
Johann Wolfgang von Goethe, Goethes Sämmtliche Werke, Vol. 7 (J. G. Cotta, 1874), p. 520.
01 · Problem
You’ve read the books. Watched the talks. Saved the threads.
And you’re mostly the same. Inspiration was never meant to change you. It was made to move you for the moment.
Inspiration that never becomes action is just entertainment.
02 · Reframe
Greatness isn’t a trait. It’s a set of behaviors.
Every remarkable person you admire did specific, repeatable things. We find those behaviors, name them, and hand them back to you as something you can practice.
The person becomes a verb. The verb becomes a habit. The habit becomes you.
03 · How it works
A library you don’t just read. You practice it.
Plus Behaviors turns the names of remarkable people into verbs. Pick one, do the small thing it asks, and let the repetition do the rest.
1.
Pick what you want to elevate.
2.
Practice the behavior drawn from someone who practiced it.
3.
Repeat it until it’s yours.
To approach conversations from a position of not-knowing, setting aside expertise to remain receptive to new perspectives.
andres
To impose arbitrary constraints on a creative project, using limitation as a catalyst for originality.
seuss
To embody refusal through action rather than merely stating it, making a 'no' visible in how one lives.
flannery
To fill the mind with beauty, knowledge, and memory that can sustain the spirit through hardship or loss.
eger
To choose one domain or form of life to steward and ask each day what was done to serve its development.
tolstoy
To interrogate one's most pressing problem each evening through a structured self-catechism of questions and answers, converting anxiety into a numbered sequence of concrete steps.
knight
To trace any pursuit back to the final end it serves, asking "Would I still want this if it led to nothing else?" and redirecting toward that.
aristotle
To greet someone you love with full, visible enthusiasm every time they enter a room, regardless of how recently you last saw them.
dudley
To trace a desire to its origin before acting on it, asking whether the want is self-generated or borrowed from someone else's wanting.
girard
To contribute to a field you love by mastering the margins, creating exceptional support that serves others when direct performance is not possible.
stradivari
04 · Membership
Start free. Elevate when you’re ready.
Free weekly behavior
$0
One selected behavior each week
Delivered by email
Includes behavior of the week podcast and icon
Full access
$7
+
The complete behavior library, available anytime
+
New behaviors as they’re added
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Complete behaviors with all podcasts and icons
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The app: today’s behavior, on your phone
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A private journal for how you practiced
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A quiet record of which verbs you’ve done
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Practice notes shared with members
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Cancel anytime
Full access + Quarterly Zine
$149
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Includes everything in the full access
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A quarterly printed zine featuring 10 curated behaviors to practice, reflect on, and keep
Questions
Before you begin.
What exactly do I get, and how often?
Every week you get one behavior: a real person, the specific thing they did, and one action you can practice. It arrives by email and takes a few minutes to read. Members also get full access to the library, the podcast, the app, and practice notes.
Is this just self-help with extra steps?
No. There's nothing to fix and no one to become. Each behavior is a small, concrete action a real person practiced. You simply borrow the action, not the personality. It's closer to a reference library you live with than a programme you complete.
Who chooses the behaviors and the people?
We do. Each verb comes from a documented life and is paired with one practicable behavior. We favor practice over hero-worship: the point is the action you can repeat right now, not the legend of the person it's named for.
Do I need the app?
No. The library lives on the web. The app is for daily practice: today’s behavior, your private journal, and a quiet record of what you’ve practiced. Practice notes you choose to share appear for other members.
Can I suggest a behavior or a person?
Yes. Members can propose verbs. The library grows slowly and deliberately; we'd rather add one behavior worth keeping than ten worth forgetting.
The Featured Ten.
Weekly email is $0. Full access is $7 a month. Full access + the quarterly zine is $149 a year. Cancel anytime. This week’s behavior and the Featured Ten stay open on the site.
What happens if I do not practice the behavior that week?
Nothing. The library keeps every behavior you have received, so you can come back to any of them whenever you are ready.
